Concept and creative direction for a global 360 campaign elevating and highlighting The Concentrated Night Balm, an ultra-premium night treatment from the Genaissance de La Mer collection, as the ultimate choice for the discerning skincare consumer.
A color palette inspired by the hues of sunrise and sunset gives this campaign an elevated look. Together with the repetition of circular motifs in the product, set design and light movement reinforces the ideas of accelerated renewal and slowed time, in every aspect of the campaign.
Rich, artful storytelling combined with a focus on slow craftsmanship and efficacy messaging sparked renewed interest in The Concentrated Night Balm and the Genaissance de La Mer franchise. This resulted in increased sales in the ultra-luxury category and elevated the overall perception of the La Mer brand as the ultimate choice in skincare.
Film Director & Beauty Photographer – Nathan Copan ∙ Director of Photography – Max Goldman ∙ Special Effects – Mathematic ∙ Edit – Modern Post ∙ Color – Sean Coleman at Company 3 ∙ Talent – Waleska Gorczevski ∙ Wardrobe Styling – Megan Ahern ∙ Makeup – Maud Laceppe ∙ Hair – Panos Papandrianos ∙ Production – Tali Magal at Freebird Productions ∙ Beauty Stills Post Production – Kristen Lotto at New Moon Post ∙ Still Life Photography and Motion – Thomas Legrand ∙ Set Design – Alain Roussel ∙ Special Effects – Helene Leverrier ∙ Stills Post Production – May Six ∙ Additional Still Life Photography – Maxime Poiblanc ∙ Set Design – Chloe Daley
