Creative direction for a global 360 campaign launching La Mer’s first-ever, gentle yet powerful exfoliating product: The Micro Peel.
The campaign’s visual identity is unified through the use of a horizon line, a light emerald color palette, and shifting soft focus. These creative elements establish a cohesive look and feel across all campaign assets.
The launch of The Micro Peel surpassed expectations, with the product selling out within the first week. It generated a waiting list and created energy and excitement around this unique La Mer offering.
Photography & Motion – Maxime Poiblanc ∙ Set design – Rachel Haas ∙ Postproduction (Stills) – Dave Herr ∙ Postproduction (Motion) – Mustache ∙ Postproduction (Color) – Sean Coleman at Company 3
