I’m Povilas Utovka, a creative and design director based in New York City. I work at the intersection of culture, luxury and lifestyle and it’s in this exact space I’ve spent more than a decade collaborating with globally renowned brands.

My journey has taken me from Lithuania to London and now to New York, all the while working closely with clients and collaborators to uncover beauty where it’s least expected.

Whether it’s a complex multi-platform communications campaign or a small brand looking to find its voice, I apply the same strategic thinking and big ambition across each project. I listen intently to my clients and collaborators to understand their wants and needs - and, crucially, their constraints - to ensure every finished piece of work shines through on its own terms.

Selected Clients. Mark Cross, La Mer, Rimowa, Mackintosh, Compass, Lyft, Dizon, Document Journal, Hugo and Marie, Selfridges Group, Lunds konsthall, BOZAR Brussels, Lisson Gallery, M HKA Antwerp.

I’m Povilas Utovka, a creative and design director based in New York City. I work at the intersection of culture, luxury and lifestyle and it’s in this exact space I’ve spent more than a decade collaborating with globally renowned brands.

My journey has taken me from Lithuania to London and now to New York, all the while working closely with clients and collaborators to uncover beauty where it’s least expected.

Whether it’s a complex multi-platform communications campaign or a small brand looking to find its voice,
I apply the same strategic thinking
and big ambition across each project.
I listen intently to my clients and collaborators to understand their
wants and needs - and, crucially,
their constraints - to ensure every finished piece of work shines through on its own terms.

Selected Clients. Mark Cross, La Mer,
Rimowa, Mackintosh, Compass, Lyft,
Work Order, Dizon, Document Journal,
Hugo and Marie, Selfridges Group,
Lunds konsthall, BOZAR Brussels,
Lisson Gallery, M HKA Antwerp.

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